Creating effective marketing videos used to require expensive software and a background in video editing or design. However, with the rise of intuitive and AI-powered tools, just about anyone can create professional-looking videos that engage audiences and drive results. Whether you’re a solopreneur, small business owner, or social media manager, the right video creation app can take your content to the next level—no design skills necessary.
TLDR: Best Video Apps Without Design Skills
Don’t have time to read the whole article? Here’s a quick summary. The best video apps for marketers with no design experience include Canva for its ease of use, Animoto for quick slideshow videos, and InVideo for AI-assisted video creation. Also worth mentioning are Lumen5 for blog-to-video conversion, Promo.com for pre-built templates, and Veed.io for browser-based editing with auto subtitles. These tools eliminate technical barriers, enabling anyone to create professional marketing videos.
1. Canva
Best for: Beginners looking for a simple interface and pre-designed templates
Well-known for its graphic design features, Canva has also emerged as a powerful video creation tool. Its drag-and-drop interface allows users to customize video templates for social media, presentations, ads, and more. You can choose from hundreds of video templates and use stock footage, animated text, and audio to create the perfect marketing video.
- Wide selection of templates
- Royalty-free stock videos and music
- No software installation needed
Whether for Instagram reels or YouTube ads, Canva makes video creation seamless, especially for individuals with no prior video editing experience.
2. Animoto
Best for: Turning images and video clips into short slideshow-style marketing videos
Animoto is designed with small business owners and marketers in mind. It offers a simplified workflow for building slideshows or promotional videos by pulling in photos, text, and short video clips. You can pick music from their library, brand your content with your logo, and publish videos optimized for various social channels.
- Intuitive timeline editor
- Built-in music and brand features
- Templates for different industries and goals
This tool is ideal for seasonal promotions, product launches, or testimonial videos where speed and ease are critical.
3. InVideo
Best for: AI-assisted video creation based on scripts and text
InVideo stands out due to its AI capabilities, allowing users to generate videos by simply pasting a script or blog content. The tool automatically matches visuals and animations to the text and populates a timeline you can further customize. With multiple aspect ratios and pre-built templates, it’s a robust choice for content marketers aiming for efficiency.
- AI-based script-to-video assembly
- Text-to-speech functionality
- Collaboration tools for teams
Whether building explainer videos or social content, InVideo offers flexibility for beginners and professionals alike.
4. Lumen5
Best for: Converting blog posts or long-form content into engaging social media videos
Lumen5 is the go-to tool for repurposing written articles into animated videos. You paste a blog post URL, and the software pulls key points and inserts them into a storyboard. You can then customize with branding elements, music, and imagery from a vast media library.
- Automated storyboard creation
- Custom themes and brand kits
- Perfect for content marketing teams
If you’re looking to scale video marketing without doubling your content creation workload, Lumen5 is a solid pick.
5. Promo.com
Best for: Pre-built promotional video templates and industry-specific content
Promo.com is geared toward marketers who need to create polished video ads quickly. It includes thousands of fully-editable video templates for various sectors like retail, travel, real estate, and more. The tool also offers a stock library with over 100 million premium images and video clips via partnerships with Getty and Shutterstock.
- High-quality stock footage
- Videos tailored for social platforms
- Designed for ad creation and product promotion
Its ready-made assets help users produce eye-catching promotions without the need for creative brainstorming or design skills.
Image not found in postmeta6. Veed.io
Best for: Fast online video editing with auto-subtitles and translations
Veed.io is a browser-based video editor that streamlines basic video editing tasks like cropping, trimming, adding texts, and overlays. One standout feature is its AI-generated subtitles, which are great for making social-friendly videos more accessible. No software download is required, which is perfect for remote teams or quick editing tasks.
- Real-time subtitles and translations
- Simple and fast rendering
- Supports podcast to video conversion
Veed.io is especially useful for content distributed on platforms where sound-off viewing is common, such as LinkedIn or Instagram.
Conclusion
Marketing videos no longer require high-end tools or design training. These six apps—Canva, Animoto, InVideo, Lumen5, Promo.com, and Veed.io—offer everything from AI video generation to drag-and-drop editing and template-based design. Whether you’re looking to convert written content into animated clips or need instant subtitles, there’s an option here for every marketing need.
FAQ
- Q: Which of these tools is best for total beginners?
A: Canva is especially user-friendly and ideal for beginners thanks to its drag-and-drop interface and pre-designed video templates. - Q: Can I use these tools for free?
A: Most offer free plans with limited features. For full access to advanced templates and stock libraries, a paid plan is typically required. - Q: Which app is best for converting written content into video?
A: Lumen5 and InVideo are excellent for turning blog posts or scripts into engaging videos through their AI features. - Q: Are these apps suitable for social media platforms like Instagram or TikTok?
A: Yes, all these tools support multiple aspect ratios and exporting formats optimized for various social media platforms. - Q: Do I need any prior video editing experience to use these?
A: No, these tools are specifically designed for users without any technical or design background.
With the right tool, anyone can create professional, scroll-stopping marketing videos—no design degree required.
