If you’re tired of digging through Jetpack to deliver reports to your clients, you’re not alone. Many digital agencies and freelancers find Jetpack a bit too bulky, a little too technical, and not quite tailored for client-facing insights. Good news! There are solid alternatives out there. And many offer cleaner ways to show off the metrics that really matter.
Clients don’t want to see data smothered in developer jargon. They want simple, crisp, and action-driven reports. So, let’s dive into other tools and what KPIs (Key Performance Indicators) really shine for clients.
What’s the Problem With Jetpack Reports?
Jetpack excels at giving site owners system-related insights. It shows you things like downtime, security logs, and performance data. All very useful — if you’re a developer or IT admin.
But your clients? They usually want answers to questions like:
- Is my website getting more visitors?
- Which pages are most popular?
- How many leads came in this month?
- Is my content working?
So if Jetpack feels like you’re handing clients the cockpit of a 747 when all they wanted was the in-flight snack menu — yeah, it may be time for a substitute.
Client-Focused KPIs That Really Matter
Before jumping into tools, let’s nail down which KPIs actually thrill clients. Here are the top ones:
- Traffic Overview: Total sessions, new vs. returning users, and bounce rate.
- Top Pages: Which pages are getting the most love?
- Conversion Metrics: Form submissions, email signups, downloads, sales.
- SEO Performance: Keyword rankings, clicks, and impressions from search.
- Page Speed: Loading time and whether slow pages are impacting users.
- Engagement: Time on page, scroll depth, and exit rates.
Each of these tells your client a story. A story of what’s working and what needs fixing.
The Top Alternatives to Jetpack
Let’s explore fun, flexible tools that give you better-looking reports — built for non-techy eyes.
1. Google Looker Studio (formerly Data Studio)
Looker Studio turns dry numbers into beautiful dashboards. It connects directly with Google Analytics, Search Console, and more. Drag-and-drop widgets let you create custom views for each client.
Best for: Agencies that want slick, branded dashboards with real-time data.
Bonus: It’s free!

2. AgencyAnalytics
This one’s built specifically for agencies. It lets you integrate with over 70 platforms, from SEO tools to email marketing services. Think of it as a Swiss Army knife for results reporting.
Perks include:
- Automated email reports
- Custom branding (your logo, your style)
- Client login portals
Best for: Agencies managing multiple clients who want to automate reporting entirely.
3. Whatagraph
Whatagraph focuses on beautiful, visual storytelling. Instead of raw data tables, you get charts, graphs, and visuals that highlight wins and opportunities.
You can connect with platforms like Facebook, Google Ads, Shopify, and more.
Coolest feature: Cross-channel reporting. Show web traffic, email performance, and ad ROI all on one page!
4. Fathom Analytics
If your client isn’t a numbers nerd, Fathom is a dream. It’s super simple. Clean interface. No cookies. Ultra private.
Your client sees key insights right away — no fiddling with dashboards.
Best for: Small businesses or privacy-focused sites that care about simplicity.
5. DashThis
DashThis is another easy-to-use platform with clean visuals. It’s especially great for aggregating marketing metrics.
You can plug in Google Ads, Mailchimp, LinkedIn, and dozens of other marketing tools.
Big win: It comes with pre-made templates tailored for different types of clients. Less setup, more wow.

Breaking Down KPI Reports for Clients
Having the right tool is just step one. You need to tell a story with the data. That starts with choosing the right metrics and adding some context.
Here’s how to make those client reports sing:
- Start with the goal. What did the client want to improve? More traffic? More sales?
- Highlight trends, not just numbers. “Traffic rose 25% this month” means more than “10,450 visitors.”
- Use visuals. A graph showing sales rising beats 10 bullet points.
- Celebrate wins. If a blog post drove lots of traffic, say it! Tell them why it worked.
- End with recommendations. What’s the next move? Tweak ads? Publish more content?
Your client shouldn’t need to squint or Google definitions. Clarity is key!
Bonus Tips for Client Reporting
Want to really shine? Keep these pro tips in your back pocket:
- Use plain English. Swap “CTR” with “Click Rate.” Less jargon, more smiles.
- Stick to a schedule. Weekly, monthly, or quarterly — just be consistent.
- Customize views. E-commerce clients want revenue data. Nonprofits want donation insights.
- Brand your reports. A logo and matching colors go a long way toward impressing clients.
The Takeaway
Jetpack’s reporting tools have their place. But if you want to truly impress your clients — and cut back on explaining what every stat means — there are much better tools in the shed.
Use Google Looker Studio if you love custom visuals. Go with AgencyAnalytics for all-in-one client/reporting hubs. Prefer less noise and more signal? Try Fathom. Choose what fits your client’s goals and your workflow.
And remember: It’s not about dumping data — it’s about delivering insights.
Help your clients *see* the progress. Show the numbers that matter. And translate raw data into delight and decisions.
That’s reporting done right.