An efficient and successful Amazon product store requires much effort, patience, and knowledge. You must run ads and marketing campaigns to drive traffic to your listings and allow your potential customers to see the products.
Everyone knows more is needed to post your listings over there and wait for the miracle to happen.
It is imperative to take care of all aspects of the selling process, such as SEO, rankings, analytics, marketing, ratings, and others. Driving external and internal traffic is equally essential, and there are some strategies to increase both versions of traffic that we are going to unveil.
But, for you, the crucial thing is to bring the most significant possible number of new customers to your Amazon listings and increase your conversions and the chances for a sale.
What is the difference between external and internal traffic?
We should explain the main difference to avoid confusion between these two expressions. Firstly, internal traffic represents the traffic in the frames of a specific website, which means that customers can browse through Amazon, type in the name of the store, and find it.
On the other hand, external traffic implies that a customer has reached the Amazon store through another medium, such as social networks or paid ads.
1. Get to know your competitors
Amazon is a highly competitive marketplace, so you must use everything. Every businessman or businesswoman has to be 100% aware of the competition, whatever the profession is.
Knowing all your competitors’ positive sides and flaws will give you an enormous advantage because you will see what strategies they use and what you might improve to be even better.
2. Adjust your price
By checking your competitors and getting insight into their prices and prices on the market overall, you will be able to see if the cost of your product is correct.
Adjusting a price is a significant factor and remember the discounts and promotions.
3. Optimize your product listings
It takes only a few seconds for an online customer to decide whether he will buy your product, and that depends mainly on the appearance and quality of the provided information.
Details such as titles, images, bullet points, and descriptions could be crucial, so optimize them.
4. Run ads on social media
Imagine if Facebook, Instagram, and TikTok were the tools that you could use to drive new customers to your Amazon listings. Well, they can and should become that!
Use social media for ads, posting pictures and videos of your products to reach potential clients.
5. Use affiliate marketing
For even better marketing, get into affiliate marketing programs. When it comes to Amazon, you can join Amazon Associates and let other people promote your products in return for a fee. Work smarter, not harder!
6. Encourage reviews
Of course, nothing passes by without reviews from your customers. Most online shoppers check product reviews before the purchase to ensure everything is alright.
It would help if you encouraged reviews by sending follow-up emails to your customers.
7. Run email campaigns
You might be hesitant about email marketing, but did you know how much it can help your business grow? If you ensure that emails look personalized, your customers will love them and continue purchasing from you.
However, the balance is the key, so do not fill your customers’ inboxes with unnecessary emails because you will get a contra effect.
By following these seven pieces of advice, we are sure that you will succeed in driving traffic to your Amazon listings, generating numerous sales, and increasing your revenue.
Just a bit of effort regarding the marketing, optimization of the listings, checking the competition, and voila!