Learning how to promote and grow your YouTube channel can be challenging, so if you’re looking to grow, the time is now. With so much competition and the number of active channels growing daily, you don’t want to be late to the party.
Following only Google, YouTube is the second most visited website. So, it would be best to maximize your advertising tactics to be seen on YouTube.
We’ve prepared a list of the most valuable and quick growth tactics for new YouTube channels in 2022.
So, let’s begin!
1. Pick a Niche and Stick to It
You’ve already probably done this to some extent. To grow a dedicated audience that’ll stick with you for years, you’ll have to focus on something you’re passionate about. That can be anything ranging from your job, a hobby, or even a game.
One of the most effective strategies to expand your YouTube channel is this. However, you must fully capitalize on this and make it apparent that this is the foundation of your channel. People who visit your channel are explicitly looking for something when they do so. So, the overall theme of your channel must be noticeable from the get-go.
Your YouTube specialty may be technology, business, film reviews, beauty tips, current events, fashion, or retro video games. Whatever it is, give it your best and focus all your energy on producing content that appeals to your niche.
2. Focus on Keywords
People use keywords to search for the information they need on YouTube, but they don’t know how they work. Do they want a tutorial on overnight curls? They can type it into the YouTube search bar. To put it into perspective, more than 3 billion searches are done monthly on YouTube. Additionally, there are a lot of rivalries because 500 hours of footage are posted every minute.
The likelihood that your videos will be found for the keyword most pertinent to your subject matter will increase if you make videos focused on a particular keyword or topic. Though you presumably already have a general idea, you’ll also need to plan out future articles and videos in light of your channel’s overarching subject.
3. Engage With the Audience and the Community
YouTube is considered a social network, but only technically, as it lacks a lot that others offer, but it also offers a lot that others do not. However, the site has a vibrant community where the target demographic can freely interact with content through profiles, comments, and likes.
Engaging your subscribers will help you build a solid relationship with them. It simply takes one mouse click to like comments. In the same way, you interact with your subscribers and followers on other social media platforms; you should interact with them on YouTube.
But, it doesn’t stop there. Interact with other creators within your niche. Post comments on their videos, like other users’ comments, and maybe even recommend the creators you like to your audience. This will help you create a relationship with other YouTubers in your niche and potentially open doors for collaborations and cross-promotions.
4. Cross Promotion
Twitter, Instagram, and TikTok are excellent social media channels for promoting your work. As a YouTuber, there are two effective social media strategies.
The first is to advertise your stuff directly. Use social media to inform people whenever you create a new video. Share a link on Twitter, include it in your Instagram story, and upload a portion of the video to TikTok.
The second is to develop your personality, aka “brand,” through social media. No matter how hard you try, your character will come through in your content. So, to reinforce this personality, use Twitter and Instagram. Tweet about your niche; add humor, opinions, and ideas. The same goes for Instagram.
5. Playlists Work Better Than You Think
Since Netflix took the reigns of online entertainment, binge-watching has become a more significant trend than ever. What’s the only thing better than watching an episode of your favorite show after a hard day at work? Watching the entire season! The same idea applies to YouTube videos with similar themes.
You have the choice to make a playlist when you upload a video. The following video in your playlist will automatically play for viewers without them having to do anything. That is a great way to organize similar videos or ever produce series. Binge-watching is a huge trend, so don’t miss out on it.
Asking for engagement may seem “dirty” to some of you. But in reality, it is necessary. Even if someone likes your videos, the odds of them subscribing or following you on Instagram are virtually zero unless you ask them to. Including reminders in the description box is vital because not everyone who appreciates your videos will like or comment on them.
7. Personalize Thumbnails
We can compare a thumbnail to a book cover. And no matter what people say, we judge books by their covers.
A thumbnail can easily be seen as a representation of three vital video elements:
- Quality – An incredibly designed thumbnail signals that the video was well thought out.
- Relevance – Does the thumbnail accurately reflect what the video is about, or does it look like cheap clickbait? Note that clickbait is not wrong but using it always won’t help you create a dedicated community around your channel.
- Relatability – Viewers should be able to relate to the thumbnail. Does it fit their personality or their interests? Think about aesthetics when considering relatability in thumbnails.
Growing Your YouTube Channel in 2022
The time and effort you invest into building your YouTube channel now will pay off greatly in the future. Your YouTube videos gain increasing value with time, as opposed to videos you post on Facebook or Instagram, which get buried in a newsfeed.
They’ll keep gaining views, and if you use the suggestions in this post, you’ll see a steady rise in the number of views and likes as time goes on.