Did you know social media is the most widely used digital marketing platform for small businesses? A whopping 96 percent of small enterprises have a presence on social media.
With over 4 billion people using social media globally, it’s easy to see why businesses are rushing there. If your business hasn’t been left behind, thumbs up.
But is social media working for you? What’s your social media engagement rate? A good number of businesses post on social media regularly as they can, but their poses evoke little to no comments, likes, or other form of engagement.
If this is happening to you, you’re wondering why. Read on for potential reasons.
You Don’t Know Your Target Audience
Having a clear picture of your target audience is the key to running any successful marketing campaign. So, if you aren’t seeing any meaningful engagement on your posts, it could be because you don’t know your target audience and the content they like. If you are not able to figure out your marketing tactics then look for a cheap SMM panel for that.
Look at it this way. Let’s say you’re a water sports aficionado. On your social media feeds, you see lots of diverse posts, but none make you stop scrolling like posts of people doing various activities on the water. Perhaps you even swing in with a comment.
When you know your target audience, it’s easy to know their content preferences. You’ll be in a better position to create content that they like to see. And the more they see relatable content from you, the more they’ll engage with it.
Your Quality of Content Is Poor
It’s possible that you’ve figured your audience down to a T. You’re creating content that they’re supposed to like. But for some reason, you aren’t getting any likes, retweets, or comments.
What could you be doing wrong?
The quality of your content could be sub-par. Especially if you’re shooting photos and videos on your own, there’s a high chance you’re messing up the quality.
It takes expertise to create high-quality social media content that can grab the attention of your audience. And it’s not just about having the best videography tools. The script is important, too.
Savvy small business owners outsource content creation to professionals. It might cost more than DIY, but you’ll get quality content that entertains, educates, and fires up engagement. In this post, you’ll learn the qualities of a good social media post.
You’re on the Wrong Social Channels
There are hundreds of social media platforms, but Facebook, Twitter, Instagram, Snapchat, TikTok, YouTube, and LinkedIn are the most popular. You don’t want your business to be on all platforms, but you want it to be on the most popular ones.
However, just because a platform has billions of active users doesn’t necessarily mean your business will get many social media interactions. If your business targets Gen Z, for example, you won’t find much success on Facebook because that’s not where your target audience is.
Ensure your business is building a presence on the right social channels. When you know your target audience, it’s easy to know the social channels they love.
Raise Your Social Media Engagement
Getting thousands of likes and comments on a social media post is the dream of every business owner or marketer. Such kind of social media engagement doesn’t just happen, though. You must know your audience, join the right social channels, and create quality, relevant content.
Browse our blog for more social media marketing tips and insights.